SOLJANS
A modern digital vineyard built for wine lovers everywhere.
Client
Soljans
Project Date
2024
Deliverables
Website Redesign
Soljans Estate Winery is a long-running, family-owned winery in New Zealand, located in Kumeū, just northwest of Auckland. Founded in 1937, the winery is now run by the 5th generation of the Soljan family. Soljans approached our team wanting to refresh their ecommerce store.
Our Process
The Soljans team were satisfied with their site’s overall structure, but felt the visual design was dated and no longer reflected the quality or heritage of the winery. To guide the refresh, we began with a focused research and discovery phase exploring contemporary colour palettes, refined typography options, and modern UI patterns suited to premium wine brands. Once we aligned on a direction, we rolled the new visual system out across the entire site, updating key components, imagery treatments, and interactive elements to create a cohesive, modern, and future-ready design experience.
The Outcome
We refreshed the Soljans Estate Winery website with a warm, contemporary look that elevates their heritage and celebrates the craft behind their winemaking. The design introduces a refined, modern visual system that balances sophistication with approachability, allowing the Soljans team to easily showcase new vintages, events, and cellar-door experiences. Built with a flexible structure, the site can grow with the winery, supporting ongoing updates and seasonal releases.
